Project 21
"Dear Grandma, ..." Each week, I begin with these exact same words, filling the letter paper with stories from my week. During a 21-day road trip through Australia, I discovered a simple yet extraordinary way to preserve the unforgettable moments shared with my parents in a tiny camper that carried us across the country. Each day, I captured the quiet beauty of often-overlooked things. Inspired by these photographs, I designed a letter to my grandma for each day of the journey. The result is a collection of 21 unique letters, each one reflecting the story and inspiration behind that day’s photograph. This project is a heartfelt tribute to my grandma, celebrating the beauty found in the ordinary and showcasing the power of graphic design.
Tea.
The idea for this cover design began with a simple urge: to stretch her skill set, and to give new life to the photographs she’d quietly been gathering. Then a poem was found — and suddenly, it all made sense. A story about friendship, about what we keep and what we lose. As always, it couldn’t be a straightforward story. This book became a novel with pictures and poems, because she believes that not every story can be told in words. Some can be found in looks, gestures and cups of tea.
OGelato
OGelato – the only original – was created to disrupt the ice cream market with Italian simplicity and innovative packaging design. It’s a brand that transports you from the ice cream shelf straight to a nostalgic Italian summer day. Built around the lives of those who crafted the original recipes, OGelato is a tribute to a time when containers were reused, and simple, timeless flavours were served from ice cream carts in narrow streets. By offering classic flavours, OGelato stands apart in a market increasingly dominated by exotic ice cream variations.
Mizzi
The typeface is named in honour of a wonderful wise old lady called Mizzi, who cherished the art of storytelling and helped the designer in her young years read the stories in old handwritten letters from the Second World War. Inspired by her wisdom and traditional craftsmanship, this typeface is past perfect and future ready.
Elysium
How do you turn something as simple as hand cream into an unforgettable experience? Our answer: Elysium. In today’s complex market, it's no longer enough to just offer a good product —we need to design human-centred experiences. Thus, we’ve expanded Aesop into a place where skincare becomes something you can see, touch, and feel - an experience. The brand has always been about more than just qualitative formulations — it’s about how those products make you feel. And now, through Elysium, we invite customers to experience skincare from a whole new perspective.
RETHYNK
How much do you actually know about your finances? For many young Australians, financial literacy is an afterthought - something to figure out "later." Rethynk, a budgeting app, is on a mission to change that. Their counter culture campaign "No Money No funny" is aiming to get young Australians between the age of 18-25 who think that budgeting is just as useless as a diet to shift their mindset by using the app and joining a community of like-minded GenY's.
Wynyard
“Feeling lost” is a common experience at Wynyard Station. To uncover the root causes, extensive on-site research and analysis were conducted, including user observation, diagramming, and reporting. Based on the findings, three design concepts were explored to address the identified obstacles, with one concept being refined into a comprehensive Wayfinding System. The final solution aimed to improve navigation, accessibility, and user experience within the space.
IndiBrew
The WIL (Work Integrated Learning) subject provided the opportunity to work with real-life client IndiBrew, a beverage partner with impact. The project focused on strengthening their connection with their audience while supporting their mission of empowering Indigenous people. Key deliverables included the redesign of two in-house beverage products, a refreshed colour palette, and updated typefaces — all while retaining the existing logo.