Sophie
Sophie
Forster
Forster
Sophie
Sophie
Forster
Forster
Elysium
Elysium
Elysium
Project
Elysium
Service
Branding, Photography
Aesop
THE BRIEF
How do you turn something as simple as hand cream into an unforgettable experience? Our answer: Elysium. In today’s complex market, it's no longer enough to just offer a good product —we need to design human-centred experiences. Thus, we’ve expanded Aesop into a place where skincare becomes something you can see, touch, and feel - an experience. The brand has always been about more than just qualitative formulations — it’s about how those products make you feel. And now, through Elysium, we invite customers to experience skincare from a whole new perspective.
How do you turn something as simple as hand cream into an unforgettable experience? Our answer: Elysium. In today’s complex market, it's no longer enough to just offer a good product —we need to design human-centred experiences. Thus, we’ve expanded Aesop into a place where skincare becomes something you can see, touch, and feel - an experience. The brand has always been about more than just qualitative formulations — it’s about how those products make you feel. And now, through Elysium, we invite customers to experience skincare from a whole new perspective.
How do you turn something as simple as hand cream into an unforgettable experience? Our answer: Elysium. In today’s complex market, it's no longer enough to just offer a good product —we need to design human-centred experiences. Thus, we’ve expanded Aesop into a place where skincare becomes something you can see, touch, and feel - an experience. The brand has always been about more than just qualitative formulations — it’s about how those products make you feel. And now, through Elysium, we invite customers to experience skincare from a whole new perspective.
Service Design Proposal
Elysium is a unique garden and studio space where visitors can immerse themselves in the natural ingredients behind Aesop's skincare products. In the garden, guests can explore and experience the native botanicals used in formulations, connecting with the earth through touch, scent, and sight. In the studio, they have the opportunity to watch how things are made and to purchase location-specific products. By creating a deeply immersive, sensorial experience, Elysium strengthens Aesop’s brand storytelling, deepens emotional connection, and builds lasting customer loyalty.
Elysium is a unique garden and studio space where visitors can immerse themselves in the natural ingredients behind Aesop's skincare products. In the garden, guests can explore and experience the native botanicals used in formulations, connecting with the earth through touch, scent, and sight. In the studio, they have the opportunity to watch how things are made and to purchase location-specific products. By creating a deeply immersive, sensorial experience, Elysium strengthens Aesop’s brand storytelling, deepens emotional connection, and builds lasting customer loyalty.
Elysium is a unique garden and studio space where visitors can immerse themselves in the natural ingredients behind Aesop's skincare products. In the garden, guests can explore and experience the native botanicals used in formulations, connecting with the earth through touch, scent, and sight. In the studio, they have the opportunity to watch how things are made and to purchase location-specific products. By creating a deeply immersive, sensorial experience, Elysium strengthens Aesop’s brand storytelling, deepens emotional connection, and builds lasting customer loyalty.
The "new" branding
In addition to the original typefaces Optima, used for the Aesop logo, and Helvetica Neu, we have introduced a new font to the family. Beyond Comfort adds a touch of personality and sophistication to the brand and with its imperfections and vintage feel the perfect addition for our sub-brand. The added colours bring a pop of colour to the sub-brand, aligning with the unique experience at the newly built Elysium.
In addition to the original typefaces Optima, used for the Aesop logo, and Helvetica Neu, we have introduced a new font to the family. Beyond Comfort adds a touch of personality and sophistication to the brand and with its imperfections and vintage feel the perfect addition for our sub-brand. The added colours bring a pop of colour to the sub-brand, aligning with the unique experience at the newly built Elysium.
In addition to the original typefaces Optima, used for the Aesop logo, and Helvetica Neu, we have introduced a new font to the family. Beyond Comfort adds a touch of personality and sophistication to the brand and with its imperfections and vintage feel the perfect addition for our sub-brand. The added colours bring a pop of colour to the sub-brand, aligning with the unique experience at the newly built Elysium.
Sustainability
Inspired by nature, the Elysium operates in a circular approach. Creating its own ecosystem as ingredients are harvested from the garden and used in the products. A refill station is also available for customers to bring in their existing products for a top-up.
Inspired by nature, the Elysium operates in a circular approach. Creating its own ecosystem as ingredients are harvested from the garden and used in the products. A refill station is also available for customers to bring in their existing products for a top-up.
Inspired by nature, the Elysium operates in a circular approach. Creating its own ecosystem as ingredients are harvested from the garden and used in the products. A refill station is also available for customers to bring in their existing products for a top-up.
Based in Austria, Sophie Forster is a multidisciplinary graphic designer and photographer, creating work that challenges the ordinary and tells relevant stories that resonate today and endures tomorrow.
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
© 2024 forster.
Vienna, Austria
Based in Austria, Sophie Forster is a multidisciplinary graphic designer and photographer, creating work that challenges the ordinary and tells relevant stories that resonate today and endures tomorrow.
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
© 2024 forster.
Vienna, Austria
Based in Austria, Sophie Forster is a multidisciplinary graphic designer and photographer, creating work that challenges the ordinary and tells relevant stories that resonate today and endures tomorrow.
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
© 2024 forster.
Vienna, Austria