Sophie
Sophie
Forster
Forster
Sophie
Sophie
Forster
Forster
RETHYNK - A counter culture campaign
RETHYNK - A counter culture campaign
RETHYNK - A counter culture campaign
Project
RETHYNK
Service
Campaign, Branding, Photography
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THE BRIEF
How much do you actually know about your finances? For many young Australians, financial literacy is an afterthought - something to figure out "later." Rethynk, a budgeting app, is on a mission to change that. Their counter culture campaign "No Money No funny" is aiming to get young Australians between the age of 18-25 who think that budgeting is just as useless as a diet to shift their mindset by using the app and joining a community of like-minded GenY's.
How much do you actually know about your finances? For many young Australians, financial literacy is an afterthought - something to figure out "later." Rethynk, a budgeting app, is on a mission to change that. Their counter culture campaign "No Money No funny" is aiming to get young Australians between the age of 18-25 who think that budgeting is just as useless as a diet to shift their mindset by using the app and joining a community of like-minded GenY's.
How much do you actually know about your finances? For many young Australians, financial literacy is an afterthought - something to figure out "later." Rethynk, a budgeting app, is on a mission to change that. Their counter culture campaign "No Money No funny" is aiming to get young Australians between the age of 18-25 who think that budgeting is just as useless as a diet to shift their mindset by using the app and joining a community of like-minded GenY's.
THE MOVEMENT
Our campaign, “No Money. No Funny,” kicks off by grabbing attention through bold storytelling with unexpected headlines and imagery shared online and in print. This leads into phase two: introducing RETHYNK, a budgeting app designed for young people ready to take control of their finances. The app shows users where they stand, guides them toward smarter habits, and connects them with others on the same journey. Phase three focuses on building a strong community — mostly in person — where members meet regularly to become more financially literate while having fun. It all begins with a big event: the RETHYNK app launch.
Our campaign, “No Money. No Funny,” kicks off by grabbing attention through bold storytelling with unexpected headlines and imagery shared online and in print. This leads into phase two: introducing RETHYNK, a budgeting app designed for young people ready to take control of their finances. The app shows users where they stand, guides them toward smarter habits, and connects them with others on the same journey. Phase three focuses on building a strong community — mostly in person — where members meet regularly to become more financially literate while having fun. It all begins with a big event: the RETHYNK app launch.
Our campaign, “No Money. No Funny,” kicks off by grabbing attention through bold storytelling with unexpected headlines and imagery shared online and in print. This leads into phase two: introducing RETHYNK, a budgeting app designed for young people ready to take control of their finances. The app shows users where they stand, guides them toward smarter habits, and connects them with others on the same journey. Phase three focuses on building a strong community — mostly in person — where members meet regularly to become more financially literate while having fun. It all begins with a big event: the RETHYNK app launch.
BRANDED EXPERIENCE
The main branded experience is the Rethynk app launch. Beyond introducing the app, the branded experience aims to be the starting point of building a young community. Think of this idea as a "Run Club 2.0" for your finances. Participants can join private groups to track their progress and celebrate achievements through regular meet-ups at ever-changing locations (such as bars and other event locations, ...), building a strong, like-minded network dedicated to understanding and improving personal finances together.
The main branded experience is the Rethynk app launch. Beyond introducing the app, the branded experience aims to be the starting point of building a young community. Think of this idea as a "Run Club 2.0" for your finances. Participants can join private groups to track their progress and celebrate achievements through regular meet-ups at ever-changing locations (such as bars and other event locations, ...), building a strong, like-minded network dedicated to understanding and improving personal finances together.
The main branded experience is the Rethynk app launch. Beyond introducing the app, the branded experience aims to be the starting point of building a young community. Think of this idea as a "Run Club 2.0" for your finances. Participants can join private groups to track their progress and celebrate achievements through regular meet-ups at ever-changing locations (such as bars and other event locations, ...), building a strong, like-minded network dedicated to understanding and improving personal finances together.
THE BRANDING
Rethynk embodies an identity that is fun, bold and youthful, appealing to its young target audience. The name Rethynk is inspired by the approach to “rethink money”. The “Y” comes from the word money. While the logo is a deconstructed dollar sign, which symbolises with its core shapes the essence of budgeting - the understanding of where your money goes and where it comes from.
Rethynk embodies an identity that is fun, bold and youthful, appealing to its young target audience. The name Rethynk is inspired by the approach to “rethink money”. The “Y” comes from the word money. While the logo is a deconstructed dollar sign, which symbolises with its core shapes the essence of budgeting - the understanding of where your money goes and where it comes from.
Rethynk embodies an identity that is fun, bold and youthful, appealing to its young target audience. The name Rethynk is inspired by the approach to “rethink money”. The “Y” comes from the word money. While the logo is a deconstructed dollar sign, which symbolises with its core shapes the essence of budgeting - the understanding of where your money goes and where it comes from.
Based in Austria, Sophie Forster is a multidisciplinary graphic designer and photographer, creating work that challenges the ordinary and tells relevant stories that resonate today and endures tomorrow.
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
© 2024 forster.
Vienna, Austria
Based in Austria, Sophie Forster is a multidisciplinary graphic designer and photographer, creating work that challenges the ordinary and tells relevant stories that resonate today and endures tomorrow.
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
© 2024 forster.
Vienna, Austria
Based in Austria, Sophie Forster is a multidisciplinary graphic designer and photographer, creating work that challenges the ordinary and tells relevant stories that resonate today and endures tomorrow.
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
© 2024 forster.
Vienna, Austria