Sophie
Sophie
Forster
Forster
Sophie
Sophie
Forster
Forster
OGelato - The only original
OGelato - The only original
OGelato - The only original
Project
OGelato
Service
Packaging, Branding
THE BRIEF
OGelato – the only original – was created to disrupt the ice cream market with Italian simplicity and innovative packaging design. It’s a brand that transports you from the ice cream shelf straight to a nostalgic Italian summer day. Built around the lives of those who crafted the original recipes, OGelato is a tribute to a time when containers were reused, and simple, timeless flavours were served from ice cream carts in narrow streets. By offering classic flavours, OGelato stands apart in a market increasingly dominated by exotic ice cream variations.
OGelato – the only original – was created to disrupt the ice cream market with Italian simplicity and innovative packaging design. It’s a brand that transports you from the ice cream shelf straight to a nostalgic Italian summer day. Built around the lives of those who crafted the original recipes, OGelato is a tribute to a time when containers were reused, and simple, timeless flavours were served from ice cream carts in narrow streets. By offering classic flavours, OGelato stands apart in a market increasingly dominated by exotic ice cream variations.
OGelato – the only original – was created to disrupt the ice cream market with Italian simplicity and innovative packaging design. It’s a brand that transports you from the ice cream shelf straight to a nostalgic Italian summer day. Built around the lives of those who crafted the original recipes, OGelato is a tribute to a time when containers were reused, and simple, timeless flavours were served from ice cream carts in narrow streets. By offering classic flavours, OGelato stands apart in a market increasingly dominated by exotic ice cream variations.
Packaging with a "twist"
OGelato stands out with a unique paper banderole, initially designed to protect customers hands from the bitter cold of the metal can while adding sophistication. Inspired by historical Italian tiles, the banderole's delicate cutouts reveal the second pattern behind. Twisting the banderole creates dynamic patterns as the printed layers of the paper banderole and the can interact. Dedicated to sustainability, the easily removable paper allows customers to reuse the tin without it feeling like a piece of packaging.
OGelato stands out with a unique paper banderole, initially designed to protect customers hands from the bitter cold of the metal can while adding sophistication. Inspired by historical Italian tiles, the banderole's delicate cutouts reveal the second pattern behind. Twisting the banderole creates dynamic patterns as the printed layers of the paper banderole and the can interact. Dedicated to sustainability, the easily removable paper allows customers to reuse the tin without it feeling like a piece of packaging.
OGelato stands out with a unique paper banderole, initially designed to protect customers hands from the bitter cold of the metal can while adding sophistication. Inspired by historical Italian tiles, the banderole's delicate cutouts reveal the second pattern behind. Twisting the banderole creates dynamic patterns as the printed layers of the paper banderole and the can interact. Dedicated to sustainability, the easily removable paper allows customers to reuse the tin without it feeling like a piece of packaging.
Behind the shapes
Drawing from its traditional Italian heritage, the packaging design has embedded elements of Italy and its forgotten gelato stories. The highlight is a pattern inspired by Italian tiles, paired with a bold, contemporary shape in various colours distinguishing the flavours. The modern shape in the centre — a triangle and a circle, is inspired by an ice cone and a scoop of gelato. The chosen typefaces echo old Italian signs, while touches of gold add sophistication, elevating the brand and showcasing the product's quality.
Drawing from its traditional Italian heritage, the packaging design has embedded elements of Italy and its forgotten gelato stories. The highlight is a pattern inspired by Italian tiles, paired with a bold, contemporary shape in various colours distinguishing the flavours. The modern shape in the centre — a triangle and a circle, is inspired by an ice cone and a scoop of gelato. The chosen typefaces echo old Italian signs, while touches of gold add sophistication, elevating the brand and showcasing the product's quality.
Drawing from its traditional Italian heritage, the packaging design has embedded elements of Italy and its forgotten gelato stories. The highlight is a pattern inspired by Italian tiles, paired with a bold, contemporary shape in various colours distinguishing the flavours. The modern shape in the centre — a triangle and a circle, is inspired by an ice cone and a scoop of gelato. The chosen typefaces echo old Italian signs, while touches of gold add sophistication, elevating the brand and showcasing the product's quality.
Based in Austria, Sophie Forster is a multidisciplinary graphic designer and photographer, creating work that challenges the ordinary and tells relevant stories that resonate today and endures tomorrow.
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
© 2024 forster.
Vienna, Austria
Based in Austria, Sophie Forster is a multidisciplinary graphic designer and photographer, creating work that challenges the ordinary and tells relevant stories that resonate today and endures tomorrow.
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
© 2024 forster.
Vienna, Austria
Based in Austria, Sophie Forster is a multidisciplinary graphic designer and photographer, creating work that challenges the ordinary and tells relevant stories that resonate today and endures tomorrow.
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
SOPHIE FORSTER
© 2024 forster.
Vienna, Austria